
our story
Amajoyo was born from a deep passion for music, particularly Afro tech, Afro house, and melodic house. Co-founder and global DJ De La Noise drew inspiration from his international tours, infusing Amajoyo with a unique, electrifying vibe.
The name itself is a blend of inspirations. “Amajuba” is a region in South Africa, historically known as Utrecht, which connects to De La Noise’s roots in the Dutch region of Utrecht. The spirit of enjoying life and music, captured in the phrase “I’ma enjoy yo,” evolved into Amajoyo, embodying the joy and celebration that define our events.
Following sold-out editions in the Netherlands and standout shows at Amsterdam Dance Event (ADE), Amajoyo is taking the world by storm. With over 20 years of experience in the global event industry, we excel at creating unforgettable moments that bring people together to celebrate life and music.
mission statement
Our mission is to unite the world on the dance floor. We celebrate life through the rhythms of Afro, Afro tech, Afro house, and melodic house, building a global tribe driven by connection, beats, and pure joy.



