ABOUT US

Amajoyo was born from a deep-rooted passion for music — Afro House, Afro Tech, and Melodic House — sounds that move both body and soul. Founded by global DJ De La Noise, the concept is shaped by years of international touring and hands-on experience, resulting in a sound-driven platform built on groove, emotion, and feel-good energy.

The name Amajoyo carries both cultural and personal meaning. It draws inspiration from Amajuba, a region in South Africa formerly known as Utrecht, symbolically connecting De La Noise’s Dutch roots in the Utrecht region with the African origins of the music. Combined with the spirit of enjoyment the name evolved naturally into Amajoyo, reflecting joy, celebration, and shared energy on the dancefloor.

Since its inception, Amajoyo has grown into an internationally recognised concept within the Afro House movement. Following sold-out editions in the Netherlands and standout showcases during Amsterdam Dance Event (ADE), the brand expanded beyond borders with events and collaborations across Europe and Africa, including Cape Town, South Africa.

Musically, Amajoyo operates at the intersection of Afro House, Afro Tech, and melodic influences, always guided by one core principle: music should feel timeless, intentional, and uplifting. Amajoyo has hosted and collaborated with leading artists from the global Afro House scene, including Nitefreak, Kasango, and Kususa, reinforcing its reputation as a trusted, quality-driven platform.

AMAJOYO RECORDS

Beyond events, Amajoyo is also a record label, created to support and release forward-thinking Afro House, Afro Tech, and Melodic House music that aligns with the brand’s musical identity. The label focuses on groove-led, emotional, and dancefloor-ready records, providing a home for artists who value depth, storytelling, and long-lasting sound over short-lived trends.

Backed by over 20 years of experience in the global event industry, Amajoyo is known for its refined curation, mature audience, and strong sense of community. Every event and release is approached with intention — prioritising atmosphere, musical flow, and authentic connection over hype or excess.

Amajoyo is not just an event brand or a label; it is a global gathering point for music lovers, artists, and partners who value quality, rhythm, and shared experience.

Mission Statement

Our mission is to unite people across the world on the dancefloor.

Through the rhythms of Afro, Afro Tech, Afro House, and Melodic House, Amajoyo celebrates life, connection, and cultural exchange. We are building a global tribe driven by music, energy, and pure joy — where every beat connects, every moment matters, and every dancefloor feels like home.

Amajoyo is sponsored by